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Annual Top 5 Predictions for 2008
Last year it was three, but Top Ten sounds too much like hard work, so here are my predictions for the landsape I survey in 2008: 1. Monolothic brands operating in heterogenous (e.g. global)...
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888 words from Eurocomm 2008
WARNING – LONG POST BARCELONA — After a lovely walk around the marina and Barceloneta area, some Sauvignon Blanc accompanying a remarkable black lobster paella, I drifted back to the Catalonia Suites...
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Handy digest of Death to internal marketing blogs
A quick digest of my favourite posts from a thinking pov. Bold ones would be the “must reads” if there is such a thing. Employer Brand Why internal marketing is a flawed concept Employer brand Brand...
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Internal communication vs engagement vs change management
Gearing up for a couple presentations (one at the Marketing Week Employee Engagement conference and one for the upcoming SAS Culture Shock event) some thinking… It seems like the internal...
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IC: Your future is the ability to generate ideas
MADRID – My trusty researcher and I have completed the majority of background work ahead of my putting finger to key and Sharpie™ to A3 paper in crafting my second book, Brand & Talent, out in 2014...
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